Discover the 2023 Gartner® Cool Vendors™ in Cloud That Drive Business Disruption report
Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. In the latest Gartner Cool Vendors report, CAST AI, a company that offers an innovative and impactful solution, is recognized as a Cool Vendor.
According to Gartner, Gartner expert analysts use the following guidelines and approach to identify and research Cool Vendors. A vendor must be considered innovative, impactful or intriguing in either the products or the IT services sectors. Cool Vendors are not limited to technology coolness, however — coolness may also include services or unique business models.
- Innovative: The vendor has developed technologies, products, services or business models that enable users to do things they couldn’t do before, in ways that are materially different from other options in the market, due to their unique or novel approach.
- Impactful: The vendor offers technologies, products, services or business models that have or will have transformative business impact, and that can transform a market.
- Intriguing: The vendor has caught Gartner’s interest/curiosity. The vendor helps organizations to identify an upcoming trend.1
Automation is critical for cloud architects and FinOps teams working with multi-cloud Kubernetes systems. CAST AI is a Kubernetes automation platform that addresses this problem by providing teams with cost management, operations, and security.
1 – Gartner, 2022 Cool Vendors Pave New Paths for Democratized Digital Delivery, Frances Karamouzis, 11 November 2022.
Gartner, Cool Vendors in Cloud That Drive Business Disruption, Sid Nag, Arun Chandrasekaran, Kevin Ji, Craig Lowery, 11 August 2023.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and COOL VENDORS is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
What is the Gartner Cool Vendors report?
According to Gartner, “CIOs and IT leaders are struggling to find new opportunities to innovate in the organization. Gartner’s Cool Vendors research provides insight on how intriguing companies are investing for differentiation. Leverage these reports to assist with strategic analysis of your investment portfolio.” Gartner continues by stating, “CIOs and IT leaders should use Gartner’s Cool Vendors research to proactively exploit disruptive technologies or, at the very least, understand their role in the value chain of the organization’s industry, customer set and channel partnerships. Cool Vendors can serve as an excellent source for both successes and failures that will help inform an enterprise technology roadmap.” 1
How does Gartner identify Cool Vendors?
The Gartner Approach to Cool Vendors states that, “Gartner expert analysts use the following guidelines and approach to identify and research Cool Vendors. A vendor must be considered innovative, impactful or intriguing in either the products or the IT services sectors. Cool Vendors are not limited to technology coolness, however — coolness may also include services or unique business models.
- Innovative: The vendor has developed technologies, products, services or business models that enable users to do things they couldn’t do before, in ways that are materially different from other options in the market, due to their unique or novel approach.
- Impactful: The vendor offers technologies, products, services or business models that have or will have transformative business impact, and that can transform a market.
- Intriguing: The vendor has caught Gartner’s interest/curiosity. The vendor helps organizations to identify an upcoming trend.
Cool Vendors are also vetted for the following parameters:
- The product or service offering needs to be publicly available for purchase at the point of submission for inclusion in a Cool Vendors report.
- The vendor should be less than 10 years old. If a vendor has been around for 10 years or more, it is likely that either:
- The vendor is no longer innovative and intriguing.
- The vendor’s product or service never achieved the impact to be considered cool.
- The vendor’s annual revenue must be less than $100 million.
- Subsidiaries of major vendors may not be considered unless they are minority-owned entities of the major vendor.” 1
What does it mean to be a Gartner Cool Vendor?
Gartner states that, “Cool Vendors have the potential to develop technologies, products, services or business models that enable users to do things that they couldn’t do before, in ways that are materially different from other options in the market.”
Can a company apply or nominate itself to be a Gartner Cool Vendor?
No, companies cannot apply or nominate themselves to be Cool Vendors. Instead, nominations come directly from Gartner analysts who are experts in specific markets and the vendor landscape.
How can I access the Gartner Cool Vendors report?
The Gartner Cool Vendors reports are accessible to Gartner clients. However, access to the full report are offered as a complimentary access from the Gartner client who has purchased the Reprint for the report. Vendors recognized in the report, like CAST AI, will offer complimentary access to the specific report as part of their community building efforts.