Cast AI: New Look, Same Mission

We’re unveiling our redesigned website, refined logo, updated colors, and more to match the evolution of our platform and the maturity of our business.

Arvydas Gečas Avatar
Cast AI Branding 2025

At Cast AI, we set out on a bold mission: to create a fully automated Kubernetes experience that helps businesses cut their cloud costs, secure their clusters, and boost DevOps efficiency. 

We’ve come a long way, and today, we’re celebrating our five-year anniversary! 

While our platform evolved and matured, our visual identity remained unchanged. When asked what first comes to mind about Cast, our customers use words like experts, pioneers, trusted, and efficient. Yet, we couldn’t shake the feeling that our brand’s visual identity didn’t fully represent those qualities.

So we decided to refresh our brand to reflect the maturity of our business.

Keep reading to learn how the new Cast reflects exactly that. 

Automation: the core of Cast AI

Automation is our superpower and lies at the core of everything we do at Cast. We create solutions that drive efficiency by combining cutting-edge automation with deep Kubernetes expertise. 

Our new brand amplifies these attributes, reflecting who we are today and where we’re heading. While the look and feel have changed, our mission to empower teams with smarter, more sophisticated Kubernetes automation is stronger than ever.

What’s new?

Our brand refresh includes a refined logo, an updated color palette, and new illustrations that reflect the innovation and passion fueling Cast AI. While the logo mark is familiar, we’ve fine-tuned its design, ensuring the recognizability and trust our customers associate with our brand.

We didn’t want to stray too far from our original logo—it’s a design that resonates with both our team and customers. Instead, we made subtle refinements to give it a more polished and balanced look. It’s an evolution that reflects where Cast AI is today while honoring the original that everyone knows and loves. 

New colors and typography

Our new typography, Söhne, is clean, modern, and easy to read. Its versatility ensures clear communication across all mediums while adding a distinctive character to our brand.

Our color palette has also undergone a transformation. We moved away from green as a primary color and introduced vibrant blue, teal, and lilac. These colors feel fresh and reflect the energy and innovation driving Cast AI forward.

A new website experience

We’ve also upgraded our website with a new look and made it easier for DevOps teams to find the resources they need. The new design prioritizes clarity and usability for support, documentation, and insights into our platform’s capabilities.

One standout feature of the redesign is our new illustration style, which draws inspiration from wireframes. These visuals use clean, intersecting lines to represent concepts like convergence, transformation, and automation—perfectly aligning with Cast AI’s core messaging and mission.

What stays the same?

Everything else customers love about Cast AI remains the same. We are still focused on delivering a fully automated Kubernetes experience. And our platform still delivers the same powerful automation, helping DevOps teams achieve more with less. The heart of Cast—our commitment to customer success and innovation—has not changed.

We can’t wait to continue this journey with you.

Cast AIBlogCast AI: New Look, Same Mission

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