HEX CLUSTER concept & branding
CAST AI Branding
CAST AI has a dynamic visual system built for engineer appeal. Its futuristic, technology-driven aesthetic with distinct colors and typography highlights progressive thinking, conveying modernity, resourcefulness, and intelligence.
This concept consists of two key elements:
1. The HEXagon, a primary form element that serves as the building block to form a CUBE. The hexagon is mathematically and mechanically superior as it is the shape that best fills a plane with equal size units and leaves no wasted space. This makes it a symbol of optimization and resource saving, which aligns with the mission of CAST AI.
Additionally, developers often use the hexadecimal numerical system to describe colors on webpages, specify memory locations for each byte, and represent certain characters. This format is more compact than binary numbers because it can represent large binary numbers with fewer digits.
2. The #cluster is a key concept in networking, cloud computing, and natural phenomena. Cluster Computing is a high-performance computing framework that helps solve more complex operations more efficiently with faster processing speeds and better data integrity.”
Logos
Logo is only a tiny part of our overall identity, but the most recognizable and tangible expression of our company and should be used properly at all times. Our logotype completely embodies our values of being clear, confident, reliable and modern.
Logo Usage for External Communications:
For all external communications and public exposure, please exclusively use the cast.ai version of our logo as shown below.
castai_extended_black_on_white
castai_extended_white_on_black
castai_black_on_white
castai_white_on_black
castai_extended_black_on_white
castai_extended_white_on_black
castai_main_logo_space
castai_main_logo_space
Colors
The color combination expresses a modern and technologically advanced image of CAST AI. It further enhances the appeal to developers and differentiates the brand in a crowded market.
primary accent
Emerald Green
#26BB74
R 37
G 186
B 115
C 80
M 0
Y 38
K 27
base
Night Black
#161618
R 22
G 22
B 24
C 8
M 8
Y 0
K 91
secondary
Blue Crayola
#3772FF
R 55
G 114
B 255
C 78
M 55
Y 0
K 0
secondary
White
#FFFFFF
R 255
G 255
B 255
C 0
M 0
Y 0
K 0
secondary
Electric
#882EF8
R 136
G 46
B 248
C 45
M 81
Y 0
K 3
Typography
Bai Jamjuree font has a sleek, tech-savvy vibe that appeals to the developer crowd. Its appearance
not only helps to stand out, but also communicates resourcefulness and innovation.
main font
Beausite Classic
Beausite Classic
Beausite Classic
Beausite Classic
Kubernetes is an open-source container orchestration system that allows users to deploy, manage, and scale containerized applications in a cluster environment.
Beausite Classic Regular
aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ
Aa
Beausite Classic Regular
aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ
Bb
Beausite Classic Medium
aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ
Cc
Beausite Classic Medium
aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ
Dd
body font
Beausite Classic
Kubernetes is an open-source container orchestration system that allows users to deploy, manage, and scale containerized applications in a cluster environment. With Kubernetes, users can easily deploy and manage multiple containerized applications across a variety of different environments, including on-premises, in the cloud, or in a hybrid environment.
accent font
Space Mono Regular
Kubernetes is an open-source container orchestration system that allows users to deploy, manage, and scale containerized applications in a cluster environment. With Kubernetes, users can easily deploy and manage multiple containerized applications across a variety of different environments, including on-premises, in the cloud, or in a hybrid environment.
Graphic element building blocks
HEX building blocks are dynamic brand elements that can be used for a variety of topics, formats, and mediums to make anything “ours”. See the contextual examples below.
Social media
Social media assets employ the HEX building blocks and combine them with visuals directly related to the topic explored in the linked content. See examples below.
Outdoor
Outdoor media assets use the HEX building blocks and bring them together with visuals reflecting the CAST AI brand. See selected examples below.
Screen
Digital media assets use the HEX building blocks and bring them together with visuals reflecting the CAST AI brand. See selected examples below.
Stationery
Stationery assets bring together all the visual elements of the CAST AI brand, from HEX building blocks to color palette and fonts. See examples below.
Presentations
Company presentations combine various elements of the CAST AI branding, including the fonts, color palette, and visuals capturing the tech industry spirit. See examples below.
